C) Enhance strategic partnerships

Ever notice that there’s always someone selling to the same customer as you? Maybe they have a complementary product. Maybe they are calling on the same person for other services entirely. Either way, building partnerships with the “right” people is a great way to create referrals and really expand your customer base.

The Coach’s Challenge:
In your own mind, can you completely turn the word ‘competition’ around - from a negative to a positive? Do that one thing alone, and you will already be making something happen and be set up to score a big win.

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